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    The Agency
    ese the agency
    ese the agency

    We are a brand experience agency for brands that want emotionally resonant, strategically-led experiences that drive real connection and long-term value.

    Every project is shaped through close collaboration, led by senior talent, and fuelled by insight, craft and care.

    We bring an unmatched track record of delivery, a deep understanding of our clients’ needs, and a commitment to measurable success — prioritising lasting impact over short-term wins.

    We go beyond the moment to create experiences that not only perform, but leave a lasting impression — and set the stage for what’s next. Because true success isn’t just about what we create — it’s about how we keep evolving together to deliver more, do better, and go further each time.

    ese the agency
    Introduction

    ESE The Agency is led by Kelly and Leon — two senior marketers with a wealth of experience across brand, agency and rights-holder environments. Their insight, integrity and instinct for what moves people in sport and entertainment have helped shape some of Australia’s most memorable brand experiences.

    Built on a foundation of strategic depth, creativity, and care, ESE The Agency helps brands connect with audiences in ways that are emotionally resonant and commercially effective. From concept to execution, every project is shaped through close collaboration and senior leadership — ensuring the work doesn’t just perform in the moment, but delivers lasting impact.

    Whether it’s a sponsorship or an experiential strategy, we partner with clients to create experiences that connect on a deeper level — strategically sound, emotionally intelligent, and built to deliver lasting value well beyond the moment.

    Kelly Sammut
    Kelly Sammut
    Managing Director
    Leon Spellson
    Leon Spellson
    Managing Director
    ese the agency
    About

    Who We Are

    ESE The Agency is a brand experience agency for brands that want more than just execution — they want meaning, connection, and long-term value.

    We collaborate closely with our client partners to create strategic, emotionally resonant experiences that live on in hearts, minds, and metrics.

    What We Do

    We design and deliver brand experiences that connect people to purpose. From major sporting activations to intimate brand moments, every experience is strategically led, creatively driven and built to perform.

    We invest in our clients’ definition of success — creating work that resonates in the moment and delivers meaningful, measurable impact over time.

    How We Do It

    We bring senior strategic leadership to every project — from pitch to wrap. We work collaboratively with our clients, investing deeply in their goals, their audiences and their long-term success.

    We think beyond the moment — continuously evolving to create work that pushes past expectations and leaves a lasting impact.

    ese the agency
    Our Promise

    To design and deliver emotionally resonant, strategically-led brand experiences that go beyond the moment and build enduring value.

    To be the go-to partner for brands seeking emotionally intelligent, strategically crafted experiences — setting a new standard in brand engagement by consistently delivering work that moves people, builds trust, and creates impact that lasts well beyond the moment.

    We make senior leadership available at every level of every client relationship — combining strategic depth, creative excellence and hands-on collaboration to craft experiences that perform in the moment and deliver lasting impact.